Most do — 6 or 12 months is standard across the industry, often signed before you've even seen a full optimisation cycle. We do things differently: our only commitment is 3 months, and it's not there to trap you. Google Ads genuinely needs that long to gather enough data and properly optimise — judging a campaign before that point rarely gives an honest picture of what it can do. After the 3 months, you're free to leave whenever you like. No rolling contract, no renewal small print, no retention calls.

For local businesses and tradespeople, yes — Google Ads puts you in front of people actively searching for what you do, right when they need it. The key is proper setup and ongoing optimisation; a poorly managed account can waste budget fast, which is exactly why we focus on getting the fundamentals right from day one.

Most accounts need at least 4 weeks of real data before Google's algorithm has enough information to optimise properly. Some improvements show sooner, but a genuinely well-performing campaign is usually the result of steady, ongoing refinement over the first 2-3 months — not an overnight switch.

There's no one-size-fits-all number, but here's a simple way to think about it: we typically aim for around 10 clicks a day as a solid starting benchmark for a local business. To work out what that costs, we look at keyword research for your specific service and area, then take the average top-of-page bid for those keywords — multiply that by 10, and you've got a realistic daily budget. Multiply that by 30, and that's roughly your monthly figure.

It's a far more accurate way to plan than guessing a round number, and it's exactly the kind of calculation we walk you through on your free strategy call before you spend a penny.

You can run it yourself, but Google Ads has become significantly more complex with AI-driven bidding and auction mechanics — small mistakes in setup or targeting can quietly waste a lot of budget. We're not a traditional agency; we're a small, hands-on team who manages it properly so you don't have to learn it from scratch.

Google Ads captures people actively searching for a product or service right now — someone typing "emergency plumber near me" is ready to book. Facebook and Instagram are better suited to browsing and discovery, not urgent local search intent, which is exactly why we specialise only in Google Ads rather than spreading focus across every platform.

A proper audit looks at your account structure, keyword targeting, ad copy, conversion tracking, and quality score — identifying wasted spend and missed opportunities before recommending any changes. It's usually the first step before we take over management of an existing account

Week one is spent on setup — campaign structure, keyword research, conversion tracking, and writing ad copy that matches how your customers actually search. Before any of that goes live, we also run a website audit, since even the best-targeted ad falls flat if the page it lands on is slow, confusing, or hard to convert on — sometimes the biggest early win isn't the ads at all, it's fixing what happens after the click.

From there, it's ongoing weekly monitoring: cutting wasted spend, refining keywords, and adjusting bids based on real performance. Every week, you'll get a call or report breaking down exactly how your campaign performed and what we're changing next — plain English, not agency jargon. You'll always know what's happening in your account and why, full transparency, every step.

After the initial 3-month minimum, yes — cancel whenever you like, no long notice periods, no cancellation fees. We'd rather earn your business every month than lock you in and coast. If a campaign isn't delivering after the 3-month optimisation window, that's a conversation worth having anyway, not a contract you're stuck in regardless.

Campaign setup, keyword and negative keyword management, ad copywriting and testing, conversion tracking (Google Tag Manager & GA4), weekly performance reporting, and ongoing optimisation — all included in the one flat weekly fee, with no add-ons or upsells as you grow.